Kindle Sold Out

Apparently the Kindle sold out in less than six hours. This definitely seems like an intentional shortage, and Amazon isn't disclosing how many were actually prepared to sell as of the launch. But it seems unlikely that after three years of preparation they would inadvertently have a shortage immediately after the launch. My guess is that the engineered shortage is partly in response to all the negative coverage of the past few days. They're trying to change the optics and create a sense that it's a cool, must-have gadget.